Amids a rush to get to market, digestible application statuses were not a priority among stakeholders. As a result merchants had sub-par visiblity into customer application progress, because system-provided statuses were vague and technical.

Create interactive color coded application statuses with tooltip explainers, so merchants understand where their consumers are in the application.

We saw loan acceptance increase from 61% to 73% as merchants were able to proactively reach out to their customers to help them complete their applications and answer any questions.

The previous feature was a success but there was more work to do, in that merchants expressed a desire for a larger view of all their consumers with details beyond application statuses. The problem was that their customer view was still too narrow.

Expand on the previous feature with an interactive data table that has customizable columns, clickable actions in various cells, and robust filtering and sorting across columns.

At the time this feature went to production, approved applications were hovering at 73% and within a month we saw this climb to 81% as merchants were able to better manage their customer base. The export function on this table also enabled larger remodelers to integrate their data with external CRMs which increased merchant satisfaction.

Many lenders offer a payment calculator so consumers can shop rates without actually applying, and our merchants requested this as a "table stakes" feature. Due to the competitive nature of loan products, the business wanted to protect our lending rates behind a login inside the merchant portal.

We designed a Payment Calculator tool that lives inside the merchant portal where a user can calculate all loan offers on their company rate sheet at a desired spend amount.

This resulted in a 14% increase in loan applications overall, and a modest 7% bump in approvals. Due to the credit policies of our lenders, overall approval rate amongst consumers is somewhat out of our control. However, as the platform improved in sophistication with features like this, it became easier to get more lenders on the platform, which lifted approval rates.

We needed a risk mitigation mechanism to stop fraudulent merchants who attempt to draw the entire loan balance before completing the project.

We designed a feature called Staged Funding that is highly configurable based on the relative risk of the merchant and project. It releases funds in phases as a percentage of the whole loan balance with the option to insert a waiting period between charges.

This feature reduced merchant–consumer disputes by 21% and lowered delinquent consumer accounts by 12%. While it meaningfully reduced platform risk, its deterrent effect on potential fraudsters is difficult to quantify without long-term data.

The business identified an opportunity for large partnerships that required a feature we currently didn't have - the ability for an entity to brand the merchant portal.

We designed a feature called Custom Portal Branding that allows entities to brand the merchant portal with their own logo and colors. This made the financing experience feel more seamless to the consumer.

By using a color palette predominantly made of grayscale colors, applying a small amount of custom colors and a logo made the portal feel quite customized. This simple feature nearly doubled our merchant base by enabled our sales team to tap into pre-existing contractor networks. It now drives about 40% of revenue.

Underwriting a merchant for lending requires a lot of data capture and these flows are typically long and complex, leading to high abandonment rates. In a rush to get to market, the earliest version of this was a series of 4 to 5 very long forms with a completion rate hovering around 60%.

After testing multiple prototypes, we designed a step-by-step flow with clear progress indicators and the ability to save and resume at any point. Critical identity verification steps were placed early to deter fraud, reduce manual underwriting, and improve overall merchant quality on the platform.

We reduced average time to completion from 17 minutes to 8 minutes and increased completion rate from 63% to 85%. We saw around 28% of merchant applicants wanted start the application on mobile, so ensuring a seamless experience across devices where the user could save the application for later was critical to our success.

Early versions of loan offer designs focused on a "Legal Description" - a string of text our compliance team advised was essential. The business wanted this MVP in production as quickly as possible to unlock a funding round, and we quickly got feedback that we need something more visually appealing that made it easier to scan across loans and compare payments.

Our second major iteration introduced a more appealing design that enabled quicker payment comparisons, but it was still cognitively heavy, largely due to our compliance partners asking us to show a lot of information. The third iteration, informed by customer feedback and Lyssna testing, prioritized fast loan product comparison with optional drill-downs for details. This iteration also added the ability to select a maximum credit limit and lock in a desired monthly payment—a feature requested by over 70% of surveyed merchants.

While loan acceptance rates ticked up 8% we also saw avergage loan size decrease by 6%. The business felt this was a win because it meant more customers were getting approved and accepting loans, even if the average size was a bit smaller. Approval rates are critical with merchants because they drive repeat usage - if a merchant's customers gets declined often, they are less likely to come back to the platform.

Because Momnt’s revenue depends on loan performance, maximizing loan value was a priority. We needed to build an Autopay feature that encourages consistent, on-time repayment across both Fixed APR and Deferred Payment loan products. The difference between the two loans can be confusing for borrowers.

We designed a dynamic Autopay experience that enableds different features based on what type of loan you have, offering ultimately flexibility to the user in how they want to pay back the loan, but always communicating the consequences of late payments.

This feature reduced delinquent accounts by 18% and increased the percetange of Deferred Loan consumers who pay off their loan in promotion from 85% to 96%.